Sunday 12 February 2012

Online Dating Sites Don't Match Hype | For The Next

HOW scientific are the ?matching algorithms? of online-dating Web sites?

For a fee, many dating sites will collect data about you, crunch the numbers and match you with someone who, as eHarmony puts it, has been ?prescreened for deep compatibility with you across 29 dimensions.? Sites like Chemistry, PerfectMatch and GenePartner make similar scientific-sounding claims.

But can a mathematical formula really identify pairs of singles who are especially likely to have a successful romantic relationship?

We believe the answer is no. It?s hard to be certain, since the sites have not disclosed their algorithms. But ? as we and our co-authors argue in an article to be published this month in the journal Psychological Science in the Public Interest ? the past 80 years of scientific research about what makes people romantically compatible suggests that such sites are unlikely to do what they claim to do.

One major problem is that these sites fail to collect a lot of crucial information. Because they gather data from singles who have never met, the sites have no way of knowing how two people will interact once they have been matched. Yet our review of the literature reveals that aspects of relationships that emerge only after two people meet and get to know each other ? things like communication patterns, problem-solving tendencies and sexual compatibility ? are crucial for predicting the success or failure of relationships. For example, study after study has shown that the way that couples discuss and attempt to resolve disagreements predicts their future satisfaction and whether or not the relationship is likely to dissolve.

Likewise, dating sites don?t take into account the environment surrounding the relationship: factors like job loss, financial strain, infertility and illness. But research indicates that when couples encounter such stresses or unexpected demands on their energy, their satisfaction with their relationship declines and their risk for breaking up increases. To give just one example: in a 2004 study by the psychologist Lisa Neff, wives who experienced relatively high levels of stress outside of their marriage tended to evaluate their marriage increasingly negatively over time.

Another major problem with the algorithms of dating sites is that the information that they do collect ? about individual characteristics ? accounts for only a tiny slice of what makes two people suited for a long-term relationship. Certainly, some characteristics predict relationship well-being. For example, decades of research confirms that people tend to have troubled romantic relationships if they are emotionally volatile, were mistreated as children or abuse drugs or alcohol. Eliminating people from the dating pool who are likely to have relationship problems, as some sites may do by declining customers based on their answers to questions about things like emotional stability, can be a useful service (as long as you?re one of the lucky singles who make the cut).

Of course, dating sites promise much more than access to a somewhat improved pool of potential mates; they promise to identify specific pairs of strangers who are likely to mesh well together in a romantic relationship. In particular, almost all of the sites claim that partners who are more similar to each other in certain ways will experience greater relationship satisfaction and stability relative to partners who are less similar.

But our review of the literature revealed that the forms of similarity advertised by dating sites provide a meager foundation for an enduring relationship. To be sure, similarity on some dimensions, like race and religion, does predict relationship well-being. Analyses by the National Center for Health Statistics, for example, indicate that marriages between spouses of the same race or ethnicity have a lower divorce rate after 10 years than interracial or interethnic couples (31 percent versus 41 percent). However, the vast majority of people mate with demographically similar partners anyway, so such findings aren?t especially useful in helping dating sites narrow a client?s pool of potential partners.

Perhaps as a result, these sites tend to emphasize similarity on psychological variables like personality (e.g., matching extroverts with extroverts and introverts with introverts) and attitudes (e.g., matching people who prefer Judd Apatow?s movies to Woody Allen?s with people who feel the same way). The problem with this approach is that such forms of similarity between two partners generally don?t predict the success of their relationship. According to a 2008 meta-analysis of 313 studies, similarity on personality traits and attitudes had no effect on relationship well-being in established relationships. In addition, a 2010 study of more than 23,000 married couples showed that similarity on the major dimensions of personality (e.g., neuroticism, impulsivity, extroversion) accounted for a mere 0.5 percent of how satisfied spouses were with their marriages ? leaving the other 99.5 percent to other factors.

None of this suggests that online dating is any worse a method of meeting potential romantic partners than meeting in a bar or on the subway. But it?s no better either.

Article source: http://www.nytimes.com/2012/02/12/opinion/sunday/online-dating-sites-dont-match-hype.html?partner=rssnyt&emc=rss

Source: http://www.forthenext.org/online-dating-sites-don%E2%80%99t-match-hype/

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